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Crude Dips to $95 as Surging Dollar, Recession Fear Test Mettle of Oil Rally_我的网站

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一键部署OpenClaw
刚接触广告联盟的人,看到CPC、CPM、CPA、CPS这一串英文缩写容易犯晕。其实这四个东西就是广告联盟的四种计费方式,搞明白区别对你选联盟、选广告位都有帮助。
CPC就是按点击计费,全称Cost Per Click。

B | 用户看到广告不花钱,只有点击了广告才算一次有效行为。广告主按每次点击付费,网站主按每次点击拿钱。 New York-traded West Texas Intermediate (WTI) settled down 97 cents, or almost 1%, at $98.53. The intraday low was $95.17, a bottom not seen since the week ended April 8. In just two sessions, the US crude benchmark had lost almost $15 or 14%.,Citigroup says WTI could collapse to $65 a barrel by the end of this year and slump to $45 by end-2023 if a demand-crippling recession hits.,London-traded Brent crude, settled at $100.69, down $2.08 or 2.02%. Earlier, it broke below the $100 mark the first time since April 25, hitting a session low of $98.59. Like WTI, Brent has also lost almost $15, or 13%, over two days of trading.,West May Use Proposed Russian Oil Price Cap Scheme for Gas Price, Von Der Leyen SaysYesterday, 12:20 GMT,A cluster of economic data of late has suggested that the United States may be headed for an economic slowdown - possibly a recession - as the Federal Reserve embarks on the most aggressive rate hikes in a generation to tame inflation roaring at 40-year highs.,A closely-watched gauge of the US services sector fell to its lowest in 20 months in June.,Separately, the US Labor Department signaled that the red-hot labor market may be starting to cool. Job openings, as measured by its monthly survey, fell in May, to a level of 11.254 million that is still high by historical comparison.,The job openings data came ahead of Friday’s more important June non-farm payrolls report, which is expected to show a smaller jobs growth compared with May. Economists say some 268,000 payrolls were probably added last month - versus the 390,000 in May - holding unemployment at 3.6% for a third straight month. A jobless rate of 4% or below is seen by the Federal Reserve as full employment.,“While our view remains that higher consumer prices are required to balance the oil market this summer, we acknowledge that significant and large shocks continue to distort fundamentals,” Goldman Sachs said in an energy market outlook.,Blockage of Russian Bond Payments to Erode Dollar Dominance, French Economist Says27 June, 15:29 GMT,A rocketing dollar ahead of more rate hikes by the Federal Reserve, or Fed, has also shaken the roots of the energy rally seen since the start of the Russia-Ukraine conflict in February and the resulting sanctions on Moscow.,The Dollar Index, which pits the greenback against six major currencies, continued its ascent from overnight, leaping to above 107, its highest since December 2002. The dollar has rallied with few stops since November last year on bets of aggressive rate hikes by the Federal Reserve, or Fed, which has just started delivering on those expectations.,The drone of recession talk is expected to get louder across the United States after the Atlanta division of the Federal Reserve forecast last week a second straight quarter of economic decline for the year. The Commerce Department officially reported a 1.6% economic contraction in the first quarter.,The Federal Reserve, in minutes of its June policy meeting released on Wednesday, said it saw a real danger of high inflation becoming entrenched in the US economy and the only way to balance runaway prices with growth was to have appropriate interest rate hikes.,The central bank is expected to push ahead with another three-quarter percentage point interest rates hike this month, potentially taking key lending rates to between 2.25% and 2.5% range from the 0 - 0.25% range they stood at in February.。Google AdSense主要以CPC为主,百度联盟也有不少CPC广告。
举个例子:一个广告的CPC出价是2元,你的网站展示了1000次这个广告,有10个人点了,那你赚的就是10次乘2元等于20元。展示次数不直接产生收益,点击才是关键。
CPC适合什么网站?内容类网站、资讯站、博客这种,用户在浏览内容时看到感兴趣的广告顺手点一下,转化路径短。

C | 单价从几分钱到几块钱不等,看行业和广告主出价。
CPM是按千次展示计费,全称Cost Per Mille。不管用户点不点,广告在你网站上展示1000次就收一次钱。

D | 这种模式对流量大的网站比较友好,因为哪怕点击率低,光靠展示量也能赚一笔。
举个例子:CPM出价10元,你网站一天有5000次广告展示,那当天的CPM收益就是5乘10等于50元。CPM广告的品牌曝光类居多,单价相对低,但胜在稳定。
CPM适合什么网站?流量大但点击率不高的网站,比如工具类、查询类网站。用户来了用完就走,不一定点广告,但展示量大,靠量也能赚。
CPA是按行动计费,全称Cost Per Action。用户不光要点广告,还得完成一个指定动作才算数,比如注册账号、填写表单、下载APP。单价比CPC高不少,但转化率低得多。
举个例子:一个游戏广告的CPA出价是30元,用户点了广告进入注册页面,填完手机号注册成功,你拿30元。

E | 但如果用户只点了没注册,一分钱没有。
CPA适合什么网站?垂直类、有明确用户群体的网站。比如你做考研论坛,挂个在线教育机构的CPA广告,用户注册转化率会比较高。泛流量站做CPA效果通常不好。
CPS是按销售计费,全称Cost Per Sale。最彻底的一种,用户通过你的广告链接下单购买了商品,你才拿钱。

F | 佣金比例一般是商品价格的5%到50%,看品类。
举个例子:你在网站放了个淘宝联盟的CPS链接,用户通过你的链接买了一台3000元的手机,佣金比例3%,你赚90元。但如果用户点了链接没买,或者加了购物车但没付款,都没有收益。
CPS适合什么网站?导购类、测评类、推荐类网站。用户来你网站本来就是要做购买决策的,顺手通过你的链接下单很自然。比如“什么值得买”这种导购站,CPS就是主要收入来源。
四种模式怎么选?不用纠结选哪个,大部分广告联盟会自动匹配。你需要做的是了解自己网站的流量特点,流量大但点击率低就多争取CPM广告,内容垂直用户精准就多接CPA和CPS。实际操作中混搭效果最好,CPM保底加CPC增量加CPA/CPS冲高收益。
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